Mobile shelving have retailers buzzing
Following trends can be just as valuable to a business as setting them.
When retailers predict what’s ahead with ample time to prepare, these companies can successfully take advantage of the consumer zeitgeist, reach new audiences and profit from selling in-demand goods.
However, the future is awfully fickle – what was once just over the horizon may no longer be relevant, while something completely out of left field may be the fad of the century. That said, retailers can bank on technology being the biggest driver of industry trends. Companies that invest in mobile shelving installations for retail storage ready themselves for the ways consumer trends and technology will work in tandem to change the face of their industry.
“Interactive touch screen portals at every aisle can benefit retailers and customers alike.”
Touch screen technology enhances customer engagement
Virtual reality in the shopping mall might still be a science fiction fantasy – for now. Until then, touch screens will remain the pinnacle of interaction between users and technology. Investors can equip mobile shelving modules with touch screens, which can do far more than simply open and close storage units. Interactive touch screen portals at every aisle can benefit retailers and customers alike.
First, touch screen displays mounted on mobile shelving systems can provide customers with information they would otherwise glean from busy employees or, even worse, not bother to ask at all. Retail workers juggle a lot of tasks throughout their shifts, and while customer service is still one of the more important duties, retailers should have help desk solutions in place that act as a buffer. Customers become more self-sufficient and employees can be left to focus on tasks that add value to the business, addressing customer concerns only when they’re of the highest priority.
In-store marketing through touch screens also presents a unique opportunity for retailers as social media continues to make its mark on the real world, according to Tech.Co. With the ease of e-commerce potentially pulling business away from brick-and-mortar shopping, retailers must devise breakthrough strategies for luring customers to their stores. By finding new ways to engage customers through tech, business can create an environment where social media users feel right at home. Mobile shelving with touch screen technology can be the cornerstone of that initiative.
Brick-and-mortar retailers double as fulfillment centers for online shoppers
As we mentioned earlier, digital and real-world shopping can cannibalize businesses, but with the right storage logistics strategies in place, the two can work together and enhance retail.
Although in-store shopping grants access to goods right here right now so long as they’re willing to travel for it, shopping online allows customers to pick from a wide selection of items a brick-and-mortar outlet might not regularly stock. Chain Store Age believes this interplay will reshape the way physical retailers operate – store locations will soon double as fulfillment centers where online shoppers can pick up whatever goods they’re looking for and avoid delivery fees in the process.
But first, retailers will need to invest in storage that can help manage a deluge of new SKUs. Mobile shelving technology cuts out aisles to make retail storage areas more space-efficient, either out on the sales floor or in the stockroom. Installations also come with customizable, fully adjustable storage features capable of handling electronics, clothing, beauty products and whatever else retailers might be selling. As these companies begin aligning virtual and physical points of sale by diversifying their in-store offerings, mobile shelving not only gives them the space necessary to accomplish the goals they set out to achieve, but also guides store managers and employees toward organizing the space they have intelligently.