​​Maximizing Space + Style: How Luxury Retailers Elevate Their Storage with Montel

Balenciaga, a global icon of high fashion, faced exactly this scenario when designing its new boutique in Montreal’s exclusive Royalmount Mont-Royal district. The store required a storage system that was highly efficient, visually seamless, and perfectly aligned with its refined, minimalist brand image.

The solution? Tailored, high-density systems by Montel.

The Challenge: Form Meets Function

Balenciaga needed space-conscious storage systems capable of handling a wide inventory—shoes, handbags, accessories—within a limited footprint. But it also had to check every box:

• Maximize space in a high-rent environment
• Ensure fast, ergonomic access for retail staff
• Support seasonal inventory changes
• Blend into the store’s sleek, architectural style

The Solution: Custom-Engineered for Retail Realities

Montel delivered a hybrid solution combining two powerhouse systems:

• SMARTSPACE 2MA mechanical-assist mobile shelving
• SmartShelf 4-post storage racking

Together, they created a storage environment that is both intelligent and beautiful.

Maximizing Every Inch

The SMARTSPACE 2MA mobile shelving system transformed the available space, increasing storage capacity by up to 50% within the existing footprint. That means more product on-site, fewer off-site storage needs, and a stronger ROI—all without compromising design.

Effortless Operation

With ergonomic mechanical-assist handles, staff can easily open and close aisles with a light touch. During peak retail hours, this translates to faster retrieval, smoother workflows, and more time spent with customers—not in the stockroom.

Adaptable and Versatile

The SmartShelf system is fully adjustable in one-inch increments, allowing Balenciaga’s team to reconfigure the layout as inventory evolves. This built-in flexibility supports long-term merchandising changes, product launches, and seasonal rotations—without needing a complete overhaul.

Design That Honors the Brand

Montel ensured the final solution didn’t just perform well—it looked the part. Both systems feature a sleek, powder-coated finish that complements the boutique’s minimalist interior. The result is a seamless integration of form and function, where storage disappears into the design language of the space.

A Strategic Showcase for Luxury Retail

This project is a model for what’s possible when storage engineering meets brand vision. As Royalmount emerges as Canada’s luxury retail epicenter, Balenciaga’s new boutique proves that it’s possible to elevate both the aesthetic and the efficiency of back-of-house operations.

Your Turn to Elevate Your Space

Is your retail environment ready for an intelligent use of your space ?

Discover how Montel can help you maximize space, improve efficiency, and stay impeccably on-brand with a custom storage solution built for luxury retail.

 Contact our specialists and get a free design analysis: Call us at 1-877-935-0236