Playing the Long Game: Golf Trends in 2025 Demand Better Golf Storage

Golf has never been more popular, but like any good golfer, every public course, private country club, and driving range has to keep its eyes on the pin if it wants to deliver the goods to a new generation.

Today’s Clubhouse: Modern, Comfortable, and Natural

Golf has a rich history, but gone is the country club architecture of the Caddyshack 70s. Clubhouses today are turning away from tradition and reimagining themselves through the lens of travel. The best golf courses are destinations—and it’s about time they looked the part.

Clubhouses are therefore adopting a more contemporary design philosophy: inside, it’s all clean lines, open space, and breathtaking views, an elite hotel-like minimalism to complement the grounds.

And with more glass and a wider panorama, the greens can truly speak for themselves. Not only does this change in perspective align with the shifting expectations of golfers, it allows golf courses to emphasize their surroundings and pay homage to the natural beauty of the local geography.

Today’s Golfer: Younger, Driven by Value, and On the Go

Eighteen to 34-year-olds are now the largest demographic of golfers. Gen Z and millennials are taking over the links, and clubhouses are shifting their priorities to match their sensibilities.

Quicker play

Younger golfers gravitate to their local driving ranges and places like TopGolf and Drive Shack because they offer a novel golfing experience that is more affordable than a members-only country club and less of a time sink than eighteen holes at their public greens.

To adapt to the preference of young golfers, clubhouses have started to offer shorter rounds at a reduced cost, and have even adjusted how their greens are laid out to include more par-three courses.

Solo play

Younger golfers, especially in Gen Z, are more likely to play solo, which again favors golf entertainment businesses over the more traditional country club experience. For those legacy businesses to retain those younger members, they must ensure their booking policies don’t discriminate against singles.

That said, it’s one thing to put golf tapas on the menu—it’s another to reinvent yourself around those styles of play. When was the last time you reviewed your booking policies? Do they prioritize slots for the independent golfer?

And does the clubhouse have ample amenities specifically tailored to that audience, such as practice areas? What’s stopping a solo golfer from just shagging a bucket of balls down at the local driving range?

Valuing equipment

Though young golfers are evolving the way the game is played casually, some things remain the same: young golfers are still buying their clubs instead of renting. The difference is, Gen Z and millennials consider their clubs more of an investment, as these players on the whole tend to lack the overall wealth of their predecessors. 

Best-in-Class Golf Storage from Montel

As the world leader in golf storage solutions, we at Montel can’t stress enough how important it is for country clubs and other golfing entertainment facilities to really consider how they organize equipment in service to green pastures for golf enthusiasts.

Space-conscious mobile storage for golf bags, like our BULK&ROLL mechanical-assist mobile storage system at the Riverside Country Club in New Brunswick, both secure expensive golf clubs for visitors and does so all while minimizing storage so you can open up the floor plan, add more amenities, and keep a tight rein on tee times.

For more information on Montel golf storage solutions for your clubhouse and locker rooms, reach out to your local Authorized Montel Distributor and ask about our free consultation—we’ll even provide 2D and 3D renderings of your ideal storage system.

Explore our most efficient storage applications on our new web page at: Montel.com/Golf